6-stage framework
Every page classified — Awareness, Consideration, Intent, Conversion, Adoption, Advocacy. Health scored 0–100.
3 minutes from URL
Paste any publicly accessible URL. 500 pages crawled, classified, and mapped. No setup required.
Prioritised action list
Ranked by impact. Quick wins first. Each action linked to the stage it fixes.
Best-practice benchmarking
Every gap measured against what top-converting professional services sites include at each stage.
Clarity behavioural overlay
If Microsoft Clarity is installed, rage clicks and scroll depth overlay the gap map. See where visitors struggle.
Impact-ranked output
Gaps ranked High / Medium / Low by conversion impact. Know exactly what to fix first.
Step 1: Log in at your client portal. You'll find your documents, timeline, and direct line to your adviser.
Step 2: We'll send you a brief onboarding questionnaire — 10 minutes, no jargon. Your answers let us tailor our approach from day one.
Step 3: Your first review call is already scheduled...
Voice extraction
Pathfinder reads your existing content to build a voice profile — sentence length, tone, vocabulary level — before writing a word.
BYOK — your LLM
Mistral (EU/GDPR), Claude, or ChatGPT. Bring your own key. No per-generation charges from us.
One-click to WordPress
Push any draft directly to WordPress as a draft post via Application Password. No copy-paste. No plugin needed.
Geo-localisation
UK, US, AU, CA terminology switching — automatic. Dave detects each visitor's country at Cloudflare's edge. Cannot be spoofed.
HITM approval
New CTA variants queue for your review before going live. You stay in control. Three modes: Auto, HITM, Preview only.
Connect in 2 minutes
WordPress: install the Dave plugin, enter your token. Any other platform: one paste. No developer needed.
Your website has traffic.
It's not converting.
Here's why — and the fix.
You've got a homepage. A services page. Maybe a contact form. And somewhere in between, your visitors are leaving. Not because your product is bad. Because the journey from "I found you" to "I'm buying" has gaps nobody ever filled.
Consultants charge $1,500–$2,500 to audit this manually. They take two weeks. They hand you a PDF. Nothing changes.
Pathfinder does the same audit in 3 minutes. It crawls your site, maps your complete 6-stage customer journey, identifies every gap, and then writes the missing pages for you, in your site's own voice.
Then you Connect Dave — one paste on any platform, or the plugin on WordPress — and it routes every visitor to the right next step automatically — no rule trees, no popups, no manual configuration. AI reads the page, serves the CTA, and moves on.
Dave is not Clippy. 😉
This is not another SEO tool. This is not another chatbot. This is the complete customer journey intelligence stack that consultants charge $2,000+ to deliver — from $69, once.
Journey map in 3 mins
Paste any URL. Get a complete 6-stage journey map with health score.
AI writes the gaps
Missing pages generated in your site's own voice. Ready to publish.
Dave routes visitors
One Dave. AI routes every visitor to the right next step. Always.
All features — 24 total
- 6-stage journey mapping — Awareness → Consideration → Intent → Conversion → Adoption → Advocacy
- Journey health score (0–100)
- Gap analysis with priority ranking
- AI content drafts in your site's voice
- One-click push to WordPress
- Download as Markdown
- BYOK — Mistral · Claude · ChatGPT (any LLM key)
- Microsoft Clarity integration
- 500 pages per site (intelligent sampling)
- Unlimited re-audits
- Dave AI site butler (code 3+)
- AI visitor routing — real time (code 3+)
- HITM approval workflow (code 3+)
- Preview mode — walk your site (code 3+)
- Post-adoption routing mode (code 3+)
- Web Minion enhanced mode (code 6+)
- Live benchmark data — weekly updated (code 6+)
- Lead capture → CRM pipeline (code 6+)
- Geo-personalisation layer (code 6+)
- Usage analytics dashboard (code 6+)
- White-label reports (code 9+)
- Client seat management (code 9+)
- Custom subdomain (code 9+)
- Dedicated onboarding call (code 9+)
What stacking unlocks
Diagnose your customer journey
Paste your URL. Get a complete journey map across all six stages — Awareness, Consideration, Intent, Conversion, Adoption, Advocacy — gap analysis, and AI-written content for every missing page in your voice.
$69
Route every visitor automatically
Add to any website. AI reads where each visitor is and serves the contextually correct next step in real time. No rule trees. No popups. No configuration. No code for WordPress users.
Web Minion enhanced mode. Live data, geo-localisation, lead capture → CRM, and HITM approval queue. Free for 6 months when you activate at code 6.
$207
Web Minion wakes up — free for 6 months
At code 6 your Web Minion activates enhanced mode. No reinstall — Dave already on your site just gets smarter. Live benchmark data updated weekly, lead capture straight to your CRM, geo-localisation across UK/US/AU/CA, and your HITM approval queue. Free for 6 months from activation. Everything else keeps working either way.
$414
Run audits for clients under your brand
White-label reports, custom subdomain, client seat management, and a dedicated onboarding call. Run Pathfinder audits for clients as if it's your own product. Dedicated onboarding call included.
$997
This is for you if...
How Pathfinder compares
| Capability | Pathfinder + Dave | ConvertBox ($495) | Agency audit ($2,000+) |
|---|---|---|---|
| Journey audit | ✓ 3 minutes Only us | ✗ | 2 weeks |
| Writes missing content | ✓ In your voice Only us | ✗ | Extra cost |
| Push to WordPress | ✓ One click | ✗ | ✗ |
| AI visitor routing | ✓ Real time | Rule trees only | ✗ |
| BYOK | ✓ Any LLM | ✗ | ✗ |
| Price | From $69 one-time | $495 one-time | $2,000+ per audit |
Frequently asked questions
Pathfinder maps every page on your site against six universal stages. Most professional service websites cover stages 1 and 4 — and nothing in between. That's where the conversions are being lost.
Pathfinder scores each stage, identifies what's missing, and generates the content to fill the gap — in your voice, ready to publish.
What Sumo-lings are saying
Early access
"Ran it on our accountancy firm's site. Found 6 gaps I'd never thought about. The AI draft for the 'why us' page was genuinely better than what I would have written. Pushed it to WordPress in one click. Took 20 minutes total. Would have cost $800 with an agency."
"I run a digital agency. Bought 9 codes immediately. The white-label reports carry our branding, our domain, our colours — a journey audit is now a productised service we deliver in under an hour. Our first client audit covered the cost of the entire deal."
"Dave alone is worth 10x the price. Installed it on my estate agency site — it serves contextual CTAs to every visitor based on what page they're on. Enquiries up 34% in the first month. No rule trees, no configuration — just works."